// who we are

Humans first.
AI does the lifting.

Everyone's racing to put AI in charge. We're building the opposite, tools, and a company, where AI does the heavy lifting and people stay in command. That's henoia.

Work with us →
// the honest part

AI is a brilliant intern.
A terrible boss.

It answers your emails.
Sure. But it doesn't know which ones matter, or what you'd never put in writing. You do.
It makes you fast.
And, quietly, replaceable. Speed without judgment just helps you ship the wrong thing sooner.
It works, until it breaks.
And the day it does, you'd better understand what you built. Otherwise it's a black box and a deadline.

So we don't build AI to replace you. We build it to have your back, with a real human one click away.

// one belief, a few shapes

One idea. Many shapes.

One product, one company, a few bets, all built on the same belief.

our product

heno.ai

The safety net for anyone building software with AI, read your app, get unblocked, keep it living.

Explore the product →
C

Consulting

We turn the data and processes you already have into decisions, without imposing models or replacing your people.

Talk to us →
os

hoboh.os soon

An AI-native way to run a whole business. Still in the workshop.

Waitlist →
S

Syn Nous

Real rooms, events and a live podcast, where the conversation about AI finally gets honest.

Get an invite →
live
// the idea, at industry scale

Herika.
Allocation intelligence for travel.

The same belief, AI does the lifting, humans stay in command, applied to an entire industry. Live, module by module.

Visit herika.cloud →

Travel allocation, reimagined, already live with real operators.

// the rules we don't break

Five lines we won't cross.

01
Trust is the infrastructure.
Everything else runs on it.
02
Understand it before you automate it.
Tech follows meaning; it doesn't create it.
03
A number that changes nothing is decoration.
We cut noise, we don't add it.
04
If you don't own the change, it won't last.
We grow your autonomy, not your dependency.
05
Grow because you're good, not to look big.
Real value comes before scale.
// the people behind it

Built near Naples. Useful to a few, not loud to all.

A small team near Naples. Behind every AI twin there's a real person who owns it, an open door, and a stubborn belief that the best technology gives people more command, not less.

// behind every twin, a real human
VP
Vincenzo
Founder & dev
heno · Vincenzo's twin · online
📍 Caivano (NA)
When the AI twin taps out, this is the human who steps in, one click away, inside your project.
Hover the pins, every AI twin is owned by a real person.
// the line we live by

For the human. Not the replacement.

Work with us